Do you think you can’t?
I hope this video motivated and inspired you to never give up on your dream of creating and owning your very own online business!
Working from home has it’s advantages but no one talks about the disadvantages. One of them is that working from home can be very isolating. I have been working from home since October 2007 and most weeks I get in my car for only two reasons, to grocery shop and go to church.
Believe it or not, I tend to be a bit shy and introverted so, most days the isolation is okay with me but some days the isolation gets me unmotivated and uninspired and that’s when I play with my kids, take plenty of breaks, go for a walk or talk to my online friends and mentors. I find any one of these things gives me motivation and helps me want to get back to work and take action.
I hope you found this information helpful.
Here is some great information that will help you promote your mini sites. Use it and take action, you CAN do it!
How to Promote Your Mini Site for Free
Large website with big budgets often spend millions of dollars on advertising campaigns. They plaster their URL on billboards across the nation, buy full-page spreads in magazines and spend small fortunes on pay per click advertising. How can a mini site run by your average Joe compete with that?
A better question might be, “Why should a mini site try to compete with that?” A mini site usually consists of one, or at most a few, pages. And it targets a very specific market niche. An ad in the New York Times would, in the overwhelming majority of cases, be overkill.
Promoting a mini site is doable on a mini budget. In fact, it is entirely possible to promote your mini site without spending a dime. Getting traffic may take a little more time and effort than if you spent big bucks, but your profit margin will be much higher.
Here are some free methods for promoting your mini site:
- Do your own SEO. (Search Engine Optimization) There is a small learning curve, but you can do it yourself. And once you get it right, your search engine placement will keep the traffic coming.
- Submit articles to free article sites, such as EzineArticles.com. Include a link to your site in the resource box. The article must include the resource box whenever it is reprinted, so you’ll get links from anyone who uses your content.
- Join forums that appeal to members of your target market. Participate in discussions, and include a link to your site in your signature.
- Comment on blogs. Most will include a link to your site with your comment. This will help boost your search engine rankings and could result in click-through traffic.
- Contact bloggers that reach your target market and ask to write a guest post for them. This is a great way to establish yourself as an expert and create interest in your site.
- Write a special report, making sure to include a link to your site. Then contact others who sell information products and ask them if they would like to give it away as a bonus with their product.
- Write a press release. Submit it to press release websites, online publications and bloggers.
You don’t have to spend obscene amounts of money to get the word out about your mini site. With some creativity, you can start getting traffic without spending a dime on advertising.
Mini Sites and Search Engine Optimization
Search engine optimization, or SEO for short, should be a top priority for any website. Even those that have thousands of pages should have each page optimized for targeted keywords in order to get the best possible search engine rankings. This opens the door for much more traffic.
But what about mini sites? Can they compete with those huge sites from an SEO perspective? Well, they certainly won’t have as many pages listed in search results, because they don’t have as many pages. But yes, they can fare well in the search engines.
Mini sites have an important advantage over those gargantuan sites. They are targeted toward a very specific niche. That means that they can target the more specific keywords that bigger sites tend to overlook. These keywords may not have an astronomical search volume, but they are subject to much less competition. That means that it’s easier to rank highly for them.
But finding the perfect keywords is only the beginning of your SEO adventure. The next step is including them in your web pages in a way that will cause the search engines to take notice. There is no surefire formula for a number one ranking, but there are techniques that will give you an edge over the competition.
Here are a few pointers:
- Include your most important keyword phrase in the page’s title. If possible, put it at the very beginning of your title. The title tag has become a favorite of the search engines, so use it to your advantage.
- Write a keyword-rich description for your description tag. This tag doesn’t carry as much weight as it once did with the big search engines due to abuse, but it’s worth paying some attention to it.
- Use your keywords in headings. The search engines see this as a sign that your content is in fact related to the keywords you’re using.
- Include keywords in alt tags to describe your graphics. Search engines do pay attention to this.
- Sprinkle your keywords throughout the page’s text, but make sure you do so in a natural and logical way. Including your keywords in your content is important, but overuse of a given keyword could result in penalties.
Since mini sites are so small, good SEO is essential to their success. Finding the right keywords and using them in the right way will result in targeted traffic. And if your mini site is doing its job, that traffic will translate into sales.
I hope all this information has helped you today and given you some new motivation and idea’s for you mini sites.
In a few days, I will be sending you a free report with more in depth information about mini sites!
Talk soon,
Alicia Bowyer
The Mom Marketer